Reel
Clinician-led patient guidance
A clinician-led explanation designed to make dental information feel clear and approachable.
01
Executive Summary
Healthy enquiry activity, with a clear opportunity to strengthen follow-through.
Prestige Smiles saw meaningful demand across calls, leads, paid media, and the website in June. The strongest immediate opportunity is to give every interested patient a clear, timely next step and keep CRM outcomes current, so the clinic can see which activity is creating genuine patient value.
Biggest Win
Patient Demand
Lead and call activity both increased strongly.
The supplied dashboard recorded 55 new leads, up 37.5%, and 109 incoming calls, up 55.71% compared with the previous 30 days.
Strongest Performance Area
Meta Traffic
Meta generated 1,565 landing-page views at an average of A$1.00 each.
FAQ education, family-benefit messaging, and ClearCorrect content were the strongest verified themes for driving people to learn more.
Main Opportunity
Lead Progression
Most CRM opportunities still need a clearly recorded outcome.
Forty-nine of 55 opportunities remained open at export. Thoughtful follow-up and current stages will make it easier to support patients and understand conversion quality.
Primary Focus
Moving Forward
Improve Lead Follow-Through.
We will focus on helping more enquiries progress to confirmed appointments and keeping the patient journey visible from first contact through treatment.
02
What We Learned
What June tells us about patient interest and the messages that resonate.
The strongest results came from clear, reassuring content that answered common questions and reduced uncertainty. Search and call activity also showed active demand, while website traffic and open CRM opportunities identify where focused attention can create more value.
Winning Theme
FAQ Education
Helpful answers were Meta's strongest verified content theme.
FAQ-led creative generated 647 landing-page views, showing that practical, easy-to-understand education gives patients a strong reason to continue.
Family Opportunity
Benefits Messaging
Family-benefit coverage messaging generated 297 landing-page views.
Content that helps families understand what may already be covered reduced uncertainty and encouraged further action.
Paid Search
Google Ads
Google Ads recorded 33 conversions from 530 clicks.
The campaign reported a 6.23% conversion rate, confirming that active search demand is reaching the practice.
Patient Reassurance
First Visit
The no-judgement first-visit message earned the highest verified CTR among the leading Meta assets.
A 3.11% click-through rate suggests that reducing anxiety and making the first step feel safe can capture attention effectively.
Patient Experience
Call Handling
The team answered 91 of 109 incoming calls.
Forty-two of 48 first-time calls were answered, helping prospective patients receive a timely and reassuring first response.
Area To Watch
Website Demand
Website visitors were 12.35% lower than the previous 30 days.
Organic and direct-style traffic remained substantial, but the decline makes landing-page quality and source-level monitoring important moving forward.
03
Creative Delivered
Patient education, reassurance, and clear pathways to care.
June's creative work helped prospective patients meet the team, understand their options, and feel more comfortable taking the next step. Every supplied reel and graphic is included below, followed by the three live landing pages.
10 Reels
Clinician-led education and trust building
Reel
Reel
Meet the Prestige Smiles team
Introduces the people behind the care, helping patients build familiarity before they visit.
Reel
Clear answers from the dental team
Answers a patient question in a direct, easy-to-follow format.
Reel
Patient education with a familiar face
Uses a trusted team member to explain care in a warm and accessible way.
Reel
Treatment guidance from the team
Supports informed decisions by breaking treatment information into simple steps.
Reel
Reassuring in-clinic care
Shows the clinic environment and caring team to reduce uncertainty before an appointment.
Reel
Comfort-focused patient education
Reassures patients by combining practical guidance with a calm clinical setting.
Reel
A practical dental Q&A
Turns a common dental question into useful, patient-friendly education.
Reel
Team-led oral health advice
Builds trust through expert advice delivered by a recognisable member of the team.
Reel
Straightforward patient education
Keeps oral health information concise, human, and easy to act on.
13 Graphics
Community, family care, and nervous-patient reassurance
Graphic
Team Birthday
A warm team celebration that adds personality and familiarity to the practice.
Graphic
Proudly Local
Connects Prestige Smiles with the Treeby and Harrisdale communities it serves.
Graphic
Where Patients Need Us
Makes the two convenient clinic locations easier for local families to recognise.
Graphic
One Team, Two Locations
Reinforces the reassurance of one consistent dental team across both practices.
Graphic
Built Around Family Life
Shows how the practice supports the realities of busy family schedules.
Graphic
New Patients Welcome
Gives prospective patients a welcoming and uncomplicated invitation to make contact.
Graphic
Your Family Dental Team
Introduces a family-focused team and builds confidence in the people providing care.
Graphic
Avoiding the Dentist?
Acknowledges dental avoidance with empathy rather than pressure.
Graphic
Start With a Conversation
Encourages nervous patients to begin with a low-pressure conversation.
Graphic
No Judgement Here
Reassures patients that they will be met with understanding and respect.
Graphic
Clear Explanations Help
Highlights the value of simple explanations in reducing uncertainty.
Graphic
One Step at a Time
Reminds anxious patients that care can progress at a comfortable pace.
Graphic
A Simple First Step
Ends the reassurance sequence with one clear and manageable next step.
3 Landing Pages
Dedicated journeys for priority patient needs
Cosmetic Dentistry
Teeth Whitening Offer
Gives patients a clear overview of the whitening offer, builds confidence in the treatment, and provides a direct pathway to enquire.
Open Landing Page
New Patient Care
New Patient Offer
Makes the first-visit value easy to understand and helps new patients feel informed before requesting an appointment.
Open Landing Page
Local Clinic
Harrisdale Landing Page
Introduces the Harrisdale practice, reinforces local convenience and trust, and gives nearby families a simple next step.
Open Landing Page04
Business Results
What June's activity means for Prestige Smiles.
The month brought strong enquiry volume across leads and calls, with a meaningful number of opportunities progressing to booked, attended, and treatment stages. The practical next step is to keep following up open opportunities and maintain accurate outcomes so the clinic can see the full value of this demand.
55
New leads
109
Incoming calls
13
New contacts
3.34K
Website visitors
June opportunity progression
The exported CRM file contained 55 opportunities. The stage view below shows where those enquiries were recorded at the time of export.
Forty-four opportunities had reached booked, attended, or active/completed treatment stages. Keeping the remaining open records current will help the team identify who needs a caring follow-up and which sources are producing the strongest patient journeys.
3.34KWebsite visitors
last 30 days
last 30 days
1.1KVisitors recorded under the supplied “VV” source label.
915Referral visitors arriving through other websites.
387Visitors recorded under the “none” source category.
358Organic visitors finding Prestige Smiles through unpaid search.
534Visitors recorded across CPC and Paid source categories.
-12.35%Change in total website visitors compared with the previous 30 days.
05
Channel Performance
How each active channel contributed to June demand.
Google Ads supported active search demand, Meta efficiently moved people to key pages, and the website and Google Business Profile continued to help patients discover and contact the clinics. The next step is to connect these channel signals more consistently with confirmed patient outcomes.
Google Ads
Paid Search
Google Ads recorded 33 conversions from 530 clicks.
The campaign reached 4,236 impressions, spent A$9,107.76, and reported a 6.23% conversion rate with an average cost per conversion of A$275.99.
Meta
Traffic
Meta generated 1,565 landing-page views from A$1,564.92 in spend.
The account reached 214,787 impressions and 1,918 link clicks. FAQ content led verified traffic volume, while the no-judgement first-visit message produced the strongest attention rate among the leading assets.
Website and SEO
Discovery
The website recorded 3.34K visitors in the supplied last-30-day view.
Referral, organic, and paid sources all contributed meaningful traffic. Total visitors were 12.35% lower than the previous period, giving us a clear reason to keep improving high-intent pathways.
Google Business Profile
Treeby
The supplied Treeby profile recorded 997 views.
Search generated 804 views and Maps generated 193. The profile also recorded 136 website visits and 148 calls, showing its continued role in local patient discovery.
06
Wins and Opportunities
Where June performed well and where focused care can create more value.
Prestige Smiles generated strong enquiry activity and helpful educational content clearly resonated. The next opportunity is to make lead progression, source attribution, and confirmed patient outcomes easier to see and support.
Biggest Win
Demand
New leads and incoming calls both increased.
Fifty-five new leads and 109 incoming calls show that patients were actively reaching out across June.
Strongest Growth Area
Calls
Incoming call volume increased by 55.71%.
The team answered 91 calls, including 42 of 48 first-time calls, helping protect patient intent at a crucial moment.
Best Performing Channel
Meta
Meta delivered efficient landing-page traffic at scale.
The channel generated 1,565 landing-page views at an average of A$1.00, with FAQ education leading the verified themes.
Biggest Opportunity
Follow-Through
Help more open opportunities reach a clear next step.
Forty-nine CRM opportunities remained open at export, making timely follow-up and stage updates the most immediate business opportunity.
Area To Watch
Measurement
Paid-platform conversions and CRM source records need closer alignment.
Google Ads recorded 33 conversions, while seven exported opportunities carried a Google Ads source. Reconciliation will make campaign quality easier to judge.
Strategic Insight
Patient Confidence
Clear answers and reassurance consistently earned attention.
FAQ, family-benefit, ClearCorrect, payment, and anxiety-relief themes all worked because they made decisions feel easier and more comfortable.
07
Moving Forward
Turning June's interest into clearer patient outcomes.
The next actions protect what is working, make patient follow-up more supportive, and improve visibility from first enquiry through appointment and treatment.
1
Strengthen lead follow-through.
What we are doing: Review open opportunities, confirm each patient's next step, and keep appointment and treatment stages current.
Why we are doing it: Forty-nine of 55 opportunities were still open at export, so considerate follow-up can help interested patients feel supported rather than overlooked.
Why we are doing it: Forty-nine of 55 opportunities were still open at export, so considerate follow-up can help interested patients feel supported rather than overlooked.
Expected outcome →More enquiries progressing to clearly recorded appointments and treatment outcomes.
2
Build on the strongest educational themes.
What we are doing: Refresh FAQ, family-benefit, ClearCorrect, payment, and anxiety-relief content with new hooks and formats.
Why we are doing it: These themes generated the strongest verified Meta landing-page activity because they answered real questions and reduced uncertainty.
Why we are doing it: These themes generated the strongest verified Meta landing-page activity because they answered real questions and reduced uncertainty.
Expected outcome →Continued patient interest without relying too heavily on a small group of existing assets.
3
Improve landing-page conversion pathways.
What we are doing: Review the three active landing pages for message clarity, mobile usability, trust cues, and one clear enquiry action.
Why we are doing it: Meta and Google Ads are driving measurable traffic, while website visitors were lower than the previous period.
Why we are doing it: Meta and Google Ads are driving measurable traffic, while website visitors were lower than the previous period.
Expected outcome →More high-intent visitors feeling confident enough to contact the practice.
4
Protect call responsiveness.
What we are doing: Maintain strong live-answering performance and promptly recover voicemail or missed first-time calls.
Why we are doing it: Calls increased significantly and 48 were first-time callers, making every response an important part of the patient experience.
Why we are doing it: Calls increased significantly and 48 were first-time callers, making every response an important part of the patient experience.
Expected outcome →Fewer prospective patients lost at the point of contact and a more reassuring first interaction.
5
Connect channel activity with patient value.
What we are doing: Reconcile Google Ads and Meta results with CRM sources, bookings, attended appointments, and treatment stages.
Why we are doing it: Platform activity is strong, but source and outcome records do not yet provide a complete view of which campaigns create the best patient journeys.
Why we are doing it: Platform activity is strong, but source and outcome records do not yet provide a complete view of which campaigns create the best patient journeys.
Expected outcome →More confident media decisions based on consultations, treatment progress, and genuine clinic value.